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- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
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- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
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Monthly Archives: February 2018
Gun marketing–Effective, but ethical?
On February 14, 2018, a former student opened fire at a Florida high school, fatally shooting 17 people and injuring dozens. As it frequently happens after a tragic shooting, many students, educators, and parents are currently urging lawmakers to tighten … Continue reading
Posted in Uncategorized
7 Comments
Mobile Wins Holiday Shopping 2017
Holiday shopping records were broken as Americans purchased more than ever before from November 1 to December 24, 2017 (Manfredi, 2018). The increase of five percent over the previous year was the largest increase percentage wise since 2011 as the … Continue reading
Posted in Uncategorized
2 Comments
Should Algorithms Control How We Communicate?
(Huffington Post, 2016) For several years now, Facebook has used an algorithm to sort how posts appear in a given user’s News Feed. This means that instead of showing posts in reverse-chronological order, the way Twitter does, Facebook’s algorithm decides … Continue reading
Posted in Uncategorized
7 Comments
Using Visual Content to Your Advantage
Who doesn’t like the idea of creating more attractive content for their audiences? And who doesn’t want to attract a wider and larger audience? In the last week, Skyword and Media Update have both written about increasing the effectiveness of … Continue reading
Posted in Uncategorized
1 Comment
Block Annoying Online Ads
Do you enjoy seeing a pop-up ad when browsing a website? Have you accidentally clicked on one of the sticky ads when you are scrolling down? Do you feel embarrassed in library when some video ads just play automatically with … Continue reading
Posted in Uncategorized
2 Comments
Go ahead, put yourself out there…
Well, if you have never imagined that you could make your own digital content or music, and marketed it to the public, and even generate some success in gaining a following and responses (whether you like them or not), I … Continue reading
Posted in Uncategorized
4 Comments
When did advertisers know about the problems with Larry Nassar?
It seems so ironic that the biggest scandal involving a sexual predator of young women who were participants in the Olympic games was just convicted days before the start of the Olympic games in South Korea. The gravity of the … Continue reading
Posted in Uncategorized
8 Comments
“Wuv, Tru Wuv”
I latch onto comic relief, courtesy of The Princess Bride (Scheinman & Reiner, 1987), in navigating this acutely personal topic of concern: clocking time and its influence on employee engagement and organizational culture. Clocking time is an age-old tool for … Continue reading
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2 Comments
How far is too far?
It’s a random Tuesday and you are scrolling through your Facebook feed just browsing through friend’s pictures, posts, and status updates and then all of a sudden, those black suede shoes you were looking at the day before, pop … Continue reading
Posted in Uncategorized
6 Comments
Fake News is Honestly a Problem!
Part of growing up is shedding naïve and overly idealistic concepts or beliefs. For many people, this might include things like the government always has our best interest at heart or that doctors wouldn’t prescribe harmful or addictive drugs to … Continue reading
Posted in Uncategorized
2 Comments