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Monthly Archives: February 2018
Will the Influencer Market Collapse?
According to an article published by Forbes Agency Council (2017), they predicted that the influencer market is going to collapse in 2018. In recent years, brands spent millions of dollars to promote their products with social media influencers on various … Continue reading
Posted in Uncategorized
4 Comments
High New Horizons: Marijuana Marketing
Marketing is a fascinating field of study to me, as I am endlessly intrigued by the ingenuity and creativity that marketers display. I find myself critically and analytically viewing ads with eye to determining how the marketers went about identifying … Continue reading
Posted in Uncategorized
4 Comments
Advertising For Infinity and Beyond: Musk Also Takes Over Marketing World
From his other-worldly aspirations to colonize Mars to plans for Jetson-like air travel to jumpstarting a revolution in the auto industry, it does not seem anything is impossible for Elon Musk. It’s safe to say the Tesla founder and head … Continue reading
Posted in Uncategorized
6 Comments
Responsibly Fit? Fitspo Influencers and Brand Liability
A recent article in Forbes titled 5 Steps To Take Before Starting An Influencer Marketing Campaign On Social Media highlights the benefits as well as cautions and advises brands on utilizing influencer marketing it their campaigns. “Influencer marketing can give … Continue reading
Posted in Uncategorized
3 Comments
The Growing Multicultural Market
Yuriy Boykiv, co-founder and CEO of Gravity Media writes, “Multicultural marketing is no longer an option, but a necessity”. With the consumer market continuing to grow in diversity, it becomes more and more compelling for brands to establish authentic connections … Continue reading
Posted in Uncategorized
Tagged Integrated Marketing Communication, multicultural marketing, Super Bowl
3 Comments
Why I’m Not Watching the Super Bowl, The NFL’s Big Problem
The groundhog has seen his shadow, chips and beer are on sale, and there’s nary a car on the road; it must be Super Bowl Sunday! In a world where I have been historically found at a friend’s house, enjoying … Continue reading
Kid Internet Stars: Adorable or appalling?
I recently saw a video by a sassy and hilarious little girl sharing her feelings about about her mother signing her up for pre-school: The girl, Mila Stauffer, is one of the newest child “stars” taking social media by storm. … Continue reading
Posted in Uncategorized
6 Comments
“Give it to me I’m worth it”?
No one can argue that football has become a religious Sunday holiday for many households in America. When the Super Bowl is underway this coming Sunday, many audiences will tune in to the game even though their favorite team or … Continue reading
Posted in Uncategorized
4 Comments
The Age of Influencer Marketing
In 2018, marketers are faced with the continual challenge to make their campaigns innovative and effective. Our world today is filled with so many different options to consume content, that the biggest challenge in marketing is no longer what your … Continue reading
Posted in Uncategorized
3 Comments
It’s Jingle Time Once Again
Shiney Hiney Song YouTube – Charmin Listen. Do you hear that? My hiney so Charmin shiny. Yes, it’s the newest product jingle that pops into your head at the most inappropriate times or we sing the catchy chorus while people … Continue reading
Posted in Uncategorized
1 Comment