Monthly Archives: April 2018

Online Spoiler Culture- Are we capable of waiting?

For those of us that watch shows like Game of Thrones, Stanger Things, House of Cards, or Westworld we’ve all waited a certain period (months, or year) to enjoy a new episode of the entire season. However, we might have been victims of  … Continue reading

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The Rise of the Sommelier

Being a sommelier hasn’t been easy. As a woman of color, I’m at a disadvantage, as the wine and spirits industry is dominated by white men. In an era where hospitality and service is glamorized by documentaries like Somm (if … Continue reading

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Is it time to delete your Facebook?

By now, you’ve probably heard about it on the news. The controversy began when Facebook had a data scandal in March 2018 involving Cambridge Analytica that impacted up to 87 million Facebook users. Facebook was harvesting hidden data that was … Continue reading

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Can water get a marketing budget?

Could you live on six gallons of water a day? The residents of Cape Town South Africa will be limited to just 125 litters (or 6.6 gallons) of water per person per day when it hits Day Zero (Van Damn, … Continue reading

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Tesla Autopilot Trust Worthiness

In recent news, ABC news reported that yet another accident occurred while the Tesla Model X was on autopilot. The driver of the car was on their way to work last week when his Tesla collided with a median barrier … Continue reading

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Are Memes a Good Communication Strategy for Institutions?

Me trying to keep up with this week’s meme cycle pic.twitter.com/59GpWkIl6o — Esmé Sal-or 🍸 (@salmattos) April 5, 2018 If you’re like me and you spend a lot of time on Twitter, then you might have noticed the breakneck pace … Continue reading

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Is it Time to Ditch the Pitch?

What are your impressions on the pitch process? Be honest. After hearing Brandon Rochon’s first-hand accounts and watching episodes of The Pitch, I was slack-jawed shocked that so much time, money and energy are expended on projects that may never … Continue reading

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2018 Trends … So Far

We’re only a few months into 2018, but already the most significant digital marketing trends are being discussed. As I’m sure you’ve learned through our courses already, it’s important to stay on top of digital trends — what was relevant … Continue reading

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This is Extremely Dangerous to Our Democracy

Since the advent of social media, the war for hearts and minds is a battleground which has exploded into the palm of every hand holding a smart phone and every set of eyeballs trained on the glow of their computer … Continue reading

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It’s Time to Start your B2B Marketing on LinkedIn

LinkedIn has finally jumped on the video ad bandwagon with native ads for sponsored content. LinkedIn began its beta-testing video for sponsored content last October, and more than 700 brands including GE and Phillips have already started to utilize this … Continue reading

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