A case for the color orange

Orange is probably the under-used color and most rejected of our time. At the mention of the color orange most, people think of prisoners overall when the color orange, but it is also the color of the astronaut’s suits, and that has a much better connotation.

Combining the physical energy and stimulation of red with the cheerfulness of yellow, the color orange radiates warmth and happiness.

Orange offers emotional strength in difficult times, something valuable during pandemics. It helps us to bounce back from disappointments and despair, assisting in recovery from grief.

The color psychology of orange is optimistic and uplifting, rejuvenating our spirit. In fact, orange is so upbeat and uplifting that we should all find ways to use it in our everyday life, even if it is just an orange colored pen that we use.

Orange brings spontaneity and a positive outlook on life and is a great color to use during tough economic times, keeping us motivated and helping us to look on the bright side of life.

With its enthusiasm for life, the color orange relates to adventure and risk-taking, inspiring physical confidence, competition, and independence. Those inspired by orange are always on the go, full of energy.

The color orange relates to social communication, stimulating two-way conversations. A warm and inviting color, it is both physically and mentally stimulating, so it gets people thinking, talking and creating.

Orange aids in the creation of new ideas and frees the spirit of its limitations, giving us the freedom to be our creative selves.

When looking for color associations, orange and blue work well together because they are complementary colors. The orange and blue color palettes are commonly used for representations of play and summer fun, depicting both the hot, summer sun and the fresh, refreshing water.

Many restaurants use pastel versions of orange, such as apricot or peach or deeper versions such as terracotta, for their décor as they are more subtle than red.  Yet still, increase the appetite and promote conversation and social interaction, which in turn encourages patrons to have a good time and to eat and drink more.

Consider adding a little (or a lot) of orange in your creative endeavors, you will be rewarded with great energy, and there are great chances that you will be original.