Author Archives: Pierre

Orange is probably the under-used color and most rejected of our time. At the mention of the color orange most, people think of prisoners overall when the color orange, but it is also the color of the astronaut’s suits, and … Continue reading →

During the first month of the sanitary crisis that spread to the United States and Europe in March 2020 a couple of month after the China crisis had unfolded,  academic writing in Marketing communication was ignoring the existence of the … Continue reading →