Recently, Japan Airlines announced that they will use a child “icon” to remind passengers that children under two years are taking the same trip with them. For people who are always bothered by annoying children, this is definitely a good news, since they can make preparations for cries and screams, avoiding being disturbed during a wonderful trip. In fact, this is a problem which has existed for a very long time, but no airlines have come up with a perfect solution. Though the plan of Japan Airlines will not solve the problem intrinsically, at least, it owns the function as a reminder, which would attract lots of passengers to choose Japan Airlines.
Personally speaking, this is a successful marketing strategy though the outcome still remains ambiguous. What Japan Airlines focus is the need of customers, and they try to provide service to let customers feel that they are seriously taken into consideration. At present, all customers hold the awareness that they are premier but not all brands could have the same view indeed. There is no wonder that customers will give priority to the choice of Japan Airlines, at least for me.
In addition, the feature introduced has trigger a heated discussion, as some commentators on Twitter think that passengers could wear earphones to be tolerant. In this case, Japan Airlines has gained attention from customers and the whole industry, and this is the first step to occupy more market shares.
If you are the passenger, what is your opinion towards Japan Airlines?
4 Responses to A Wise Marketing Strategy Applied by Japan Airlines