Author Archives: Tralia

Parfums and Make-ups are Becoming the Entry of Luxury Goods

Launched in 2004 in London, Dover Street Market (DSM) has gained its popularity worldwide. It is well-known that DSM is labeled as avant-garde and fashionable. This is the first time for the concept store to open a new one which … Continue reading

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The “Unbreakable” Rainbow = The Unbreakable Branding (Post for Cayla Guan)

Many brands show their respect and support to minority communities like women, children, and LGBT. However, except for the introduction page on their official websites, how many of us can still remember their actions? These brands surely did something significant … Continue reading

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Rihanna and Her Fenty Impact (Post for Cayla Guan)

How many of you still remember the last album Rihanna released? It is hard to recall it as the album Nothing Is Promisedwas released three years ago. However, Rihanna has never faded away. Last month, I went to Fenty Beauty and … Continue reading

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A Wise Marketing Strategy Applied by Japan Airlines

Recently, Japan Airlines announced that they will use a child “icon” to remind passengers that children under two years are taking the same trip with them. For people who are always bothered by annoying children, this is definitely a good … Continue reading

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