Author Archives: aahnamal

Procter & Gamble spends billions of dollars advertising its arsenal of brands, from Tide, Bounty and Charmin to CoverGirl and Pantene and Olay. But the consumer packaged goods giant also spends a great deal marketing its products’ relationships with consumers—especially … Continue reading →

Video Link:   Coca Cola: Hello Happiness This video called ‘Hello Happiness’ was published by Coca-Cola in March 2014. It depicts South Asian construction laborers in the United Arab Emirates using the tops of Coca-Cola bottles as currency in a branded phone booth that … Continue reading →

by Kim Tarabetz Edgy and racy is what draws attention and attention is what wins advertising awards and sells products. But have advertisers gone too far? Some think they have. Just because you can tie something catchy or provocative back … Continue reading →