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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Author Archives: Alicia
When Simple isn’t so Simple…make it Simple
I have spent a good part of this semester trying to understand how an integrated marketing communication plan could help my firm. You see, my career has spanned over 30 years in the insurance industry and the last 24 years … Continue reading
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What You See is Not Always What You Get
Imagine two seventeen year-old Catholic high school girls writing about subliminal advertising in the early 1980’s and discussing images that included s-e-x. Well those “rebels” were me and my friend Raquel. We wrote our “team” term paper on subliminal advertising … Continue reading
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How Target is Bringing Pinterest to Life
Target is one of the few retailers that is not afraid of experimenting and thus, has become a pioneer in the social sphere. From encouraging Facebook users to give their friends Target gift cards on their birthdays to providing a … Continue reading
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“Hit the Campus”
“There is no such thing as the average American consumer (Young, p. 71, 2010). Says who? Well for one, author Anthony Young (2010) believes that in an era of fragmented media and eclectic genetic and societal makeup, organizations can no … Continue reading
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Tagged College Students, Field Research, Hitting the streets, Organic
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The “Igniter”
Have you ever driven down Sunset Boulevard in Los Angeles? It’s an explosion of outdoor advertisements, all vying for our attention. I am big fan of outdoor; when properly executed, it’s a 24/7 avenue for invasive and creative communication. Colloquially, … Continue reading