Author Archives: Asia Reid

Could Employee Happiness Really Be the Key to Customer Loyalty?

Customer loyalty, the metric many believe to be the holy grail of marketing, can be oh so hard to pin down. In a world with overwhelming numbers of options in every arena and rapidly decreasing consumer attention spans, it can … Continue reading

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Brands and Politics: A Match Made in Heaven or Hell?

Have you ever bought something, switched brands, or stopped using a product because of a company’s stance (or lack thereof) on a cause you cared about? Chances are over half of you answered yes – no matter where in the … Continue reading

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