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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Author Archives: Bridget
5 Well-known Brands and Ways They Use Snapchat in Their Marketing Campaigns
Snapchat has become a Social Media leader in the Age 13-34 target market (Brand Guidelines), but how has it affected companies who also target people within this demographic? What do they do to stick with these ever evolving trends? How … Continue reading
Posted in Uncategorized
8 Comments
Super Bowl Sunday: Can Brands Still Come Ready to Play Today?
It’s the most wonderful time of the year…well at least in my eyes. But for most of society, it’s the most watched television event of the year, the Super Bowl. With it’s 50th anniversary matchup set in two weeks, people … Continue reading
Posted in Uncategorized
3 Comments
Creating ads to be remembered…correctly
As Heath and Heath (2007) mention in “Made to Stick,” creating a marketing strategy that can be easily recalled by consumers over the long term is essential to the success of a campaign and brand. Keeping the strategy simple, authentic, … Continue reading
Posted in Uncategorized
Comments Off on Creating ads to be remembered…correctly
To Tweet or Not to Tweet? That is the Question?
How many of you like to tweet? I might be one of the few that does not tweet, yet! But for those of you that do, here is some news. All companies will now have the opportunity to know exactly … Continue reading
Is it smart marketing or predatory behavior?
We all know that all fast food restaurants have kid’s menus, but not all of them have specific commercials and advertisements for children. Now days less of them, chains like Jack in the Box (www.adage.com. 2011) do not offer toys … Continue reading
Posted in Uncategorized
Tagged Burger King, children, fast-food, Jack in the Box, kids, McDonald's
12 Comments