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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Meta
Author Archives: Caliah
Donald Trump or Donald Chump?
Early in his Presidential campaign Donald Trump made some unsavory statements regarding border control targeting the Latino community with sharps generalizations as drug dealers an rapists. I have included footage here: http://www.cnn.com/videos/tv/2015/06/25/exp-presidential-candidate-donald-trump-immigration-intv-erin.cnn In the weeks following there has been a … Continue reading
Posted in Uncategorized
3 Comments
Communicating to cancer: The delicacy of marketing to potential patients.
Advertising cancer treatment options is a necessary action as each year globally, about 14 million people learn they have cancer, and 8 million people die from the disease, according to research done by the Center for Disease Control and Prevention. … Continue reading
Posted in Uncategorized
4 Comments
The Rise of the Mini-Campaign
Yesterday, my friend texted me and asked me to go to Starbucks to share a lazy afternoon and have some coffee, because there is a promotional event at Starbucks – Share Joy. When you buy one holiday beverage, you will … Continue reading
Posted in Uncategorized
9 Comments
Cause-Related Marketing: a Socially Responsible Company or a PR Stunt?
A few days ago, I went shopping with my friends at Glendale Galleria. We passed a Lush store and were attracted by a notice on the board at the entrance of the store, which said if you brought back 5 … Continue reading