Author Archives: Caliah

Donald Trump or Donald Chump?

Early in his Presidential campaign Donald Trump made some unsavory statements  regarding border control targeting the Latino community with sharps generalizations as drug dealers an rapists. I have included footage here: In the weeks following  there has been a … Continue reading

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Communicating to cancer: The delicacy of marketing to potential patients.

Advertising cancer treatment options is a necessary action as each year globally, about 14 million people learn they have cancer, and 8 million people die from the disease, according to research done by the Center for Disease Control and Prevention. … Continue reading

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The Rise of the Mini-Campaign

Yesterday, my friend texted me and asked me to go to Starbucks to share a lazy afternoon and have some coffee, because there is a promotional event at Starbucks – Share Joy. When you buy one holiday beverage, you will … Continue reading

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Cause-Related Marketing: a Socially Responsible Company or a PR Stunt?

A few days ago, I went shopping with my friends at Glendale Galleria. We passed a Lush store and were attracted by a notice on the board at the entrance of the store, which said if you brought back 5 … Continue reading

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