Tag Archives: Marketing

Leave ’em Laughing

Most of us have heard the phrase “Laughter is the best medicine,” and there’s some truth behind the saying … even if a good orthopedic surgeon does come in handy every so often. But humor can also be used to … Continue reading

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FX Researches Horror Fans to Create Season 6 Campaign

I love how the MCM program at USC integrates to produce a multi-dimensional learning experience. I am currently in CMGT 510 studying campaigns and how they are structured to persuade and influence consumers. In my campaign review paper, I talk about … Continue reading

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Oh Snap. That selfie is actually ‘influencer marketing’

Your favorite celebrity on Instagram isn’t just showing you her favorite pair of shades in that selfie on the beach – she is likely getting paid by the brand to endorse the product to millions of followers –this is the … Continue reading

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Mindfulness & Marketing: A Peaceful Coexistence or Conflict of Interest?

I’ve recently taken up a practice of mindfulness in my own life. Upon exploring and attempting to integrate practices into my daily routine, I got to thinking, does mindfulness play a role in marketing? Can it impact us both as … Continue reading

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Advertisements are Breaking Stereotypes of Women, But What about Men?

Audi’s “Daughter” has certainly been one of the most talked commercials in this year’s Super Bowl, with 12 million views on YouTube and ranked the third on Ad Meter (Ad Meter, 2017). Narrated by the voice of a father, this … Continue reading

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The NFL’s “A Crucial Catch” Campaign: Genuine Charity or Underhanded Marketing?

In recent years, the National Football League (NFL) has observed each October as National Breast Cancer Awareness Month. For viewers tuning into NFL games in October, they have likely seen pink football equipment such as caps, gloves and wristbands worn … Continue reading

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Cutting the Cord is Back and the Future is Bright – My Buyer Journey

[http://www.technologytell.com/hometech/files/2013/08/rabbitears.jpg] I first cut the cord on cable TV several years ago. More than a way to save money, it was a practical step, being a busy consultant flying over 100k miles a year. There was no point of subscribing … Continue reading

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Diversity in Marketing

Commercials have come along way in the last decade. Prior to 2010 the likelihood of finding a company that would take a chance to feature anything else but a “traditional family” was hard find. Hearken back the olden days when … Continue reading

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Brand Loyalty. A Marketing Paradox?

Brand loyalty. The holy grail of branding, marketing, and advertising. It is believed to be the byproduct of building deep connections and meaningful relationships between customers and their beloved brands. Once you earn your customers’ loyalty, then you can count on it to defend or even increase your … Continue reading

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More Than Words: How Fonts Influence the Mood of a Message

Fonts are like childhood friends, familiar, steady, endearing and predictable. When we see a font, we know what it’s going to say to us. Times New Roman is the serious and responsible friend, Arial is simply the good friend with … Continue reading

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