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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Meta
Author Archives: Kelly
Should Travelocity Ditch the Roaming Gnome Mascot?
It’s true, nothing lasts forever- especially in marketing. Yet, for some reason when there’s an announcement that an iconic mascot, logo, or slogan will be replaced or discontinued, we’re heartbroken or worse, angry at the brand for making such a … Continue reading
Is a Luxury Brand Still “Luxurious” If Everyone Has Access To It?
In January 2014, I had a very rare, luxurious work trip to London that still seems like a dream. To avoid boring you with the details, I’ll give you some highlights – a private jet from Teterboro Airport in New … Continue reading
Facebook on the Move
Facebook is on the Move Online communications have come a long way from impersonal and un-customizable chat rooms, to the fully integrated Facebook. (i.e. fan pages, businesses pages, advertisements) Facebook started off as a platform to communicate with friends and … Continue reading
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H&M Masters the Art of Integrated Marketing Communications
About six years ago on one of my trips to New York, I was walking through the streets of Manhattan with my sister. She told me she was going to take me to a store she knew I was going … Continue reading
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