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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Author Archives: Christopher Papazian
Buying Contact Lists in Email Marketing and Why it Does Not Work.
This morning at my office, I was running our weekly marketing meeting and upon talking about numbers in regards to our awareness campaign was interrupted by one of my young interns. He blurted out, “Why don’t you just buy … Continue reading
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Offsetting A Negative Stigma With Positive News
Over the years, a lot of news has been circulating for Monsanto both negative and positive. As an example of negative press, on March 21, 2015, there was concern by the World Health Organization in regards to Monsanto’s use of … Continue reading
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Branding Strategy in a New Cultural Remix
March is not only the time to celebrate Women History Month, but also marks a major demographic milestone in California — Latinos are now the largest single racial group in the state, making up 39% of the state’s population (Lopez, … Continue reading
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One World Connected?
I travelled to South East Asia over my spring break, and one thing that I soon became aware of in the region was that Facebook was inaccessible! Image my horror! Well that was the case in Vietnam at least, where the … Continue reading
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Music Can Make It or Break It
Do you ever catch yourself humming a tune from a TV commercial? I sure do, and I can often remember the song, but not always the ad. Rarely the ad. The use of music in a commercial is crucial. You … Continue reading
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