Author Archives: Christopher Papazian

Buying Contact Lists in Email Marketing and Why it Does Not Work.

  This morning at my office, I was running our weekly marketing meeting and upon talking about numbers in regards to our awareness campaign was interrupted by one of my young interns. He blurted out, “Why don’t you just buy … Continue reading

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Offsetting A Negative Stigma With Positive News

Over the years, a lot of news has been circulating for Monsanto both negative and positive. As an example of negative press, on March 21, 2015, there was concern by the World Health Organization in regards to Monsanto’s use of … Continue reading

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Branding Strategy in a New Cultural Remix

March is not only the time to celebrate Women History Month, but also marks a major demographic milestone in California — Latinos are now the largest single racial group in the state, making up 39% of the state’s population (Lopez, … Continue reading

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One World Connected?

I travelled to South East Asia over my spring break, and one thing that I soon became aware of in the region was that Facebook was inaccessible! Image my horror! Well that was the case in Vietnam at least, where the … Continue reading

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Music Can Make It or Break It

Do you ever catch yourself humming a tune from a TV commercial? I sure do, and I can often remember the song, but not always the ad. Rarely the ad. The use of music in a commercial is crucial. You … Continue reading

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