Author Archives: Christina

Smart Word: The Internet of Things

April 24, 2015 Apple once again captured audiences’ attention and dollars with the release of the Apple Watch. The Apple Watch features tactic feedback to allow the wearer to use many of the features of their smart phones at the … Continue reading

Posted in Uncategorized | 4 Comments

Omnichannel Marketing & the Synergistic Impact

It’s that Friday night, you’re surrounded by textbooks and immersed in homework, maybe you have the T.V. on in the background, providing white noise are you chip away at your work. In the background you hear the commercial for pizza, … Continue reading

Posted in Uncategorized | 2 Comments

Is Honest Trailer really honest?

How many times have you gone to a movie based on the trailer only to find that the movie’s trailer was misleading and didn’t tell the real story? I know I’ve sat in the theater excited to watch a film … Continue reading

Posted in Uncategorized | 6 Comments

Is it time to bury the Press Release?

It wasn’t too long ago that the press release was the ultimate news source for media. Pushed to various news outlets, this well written and summarizing piece was, after all, “for immediate use” and welcomed as a fresh source of … Continue reading

Posted in Uncategorized | 14 Comments

Theater Shooter’s Mother Speaks Out

It may seem cliche to discuss the Aurora, Colorado shooter on the day of his first court appearance, but it has quickly gained so much press and national attention that I feel it is worth mentioning the implications of the … Continue reading

Posted in Uncategorized | 5 Comments

Outside-the-Box

As I watched the much anticipated Manny Pacquiao vs. Tim Bradley Welterweight title match on Pay-Per-View last weekend, my brain was inundated with all the advertising and branding posted everywhere from the shorts of the fighters to the ring itself. … Continue reading

Posted in Uncategorized | 5 Comments