Author Archives: Christa Reed

Group buy

Group buying officially introduced to people’s daily life by the legend of group buying business-Groupon. Groupon started its business at October 2008 and extended to be the giant business with international business operation. It is preparing for a $25 billion … Continue reading

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Chocolate war — Hershey’s Kisses’ marketing strategy

Today is the one of busiest days for chocolate stores. Not only did well-known chocolate brands throw tons of money on advertising their products, but also local chocolate stores joined the annual chocolate war by advertising through radio stations and … Continue reading

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