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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Author Archives: Derrick
Algorithm for Instagram
Perhaps one of the more popular social media outlets is Instagram. Many people enjoy the simplicity and organic feed Instagram has to offer. Unfortunately just as Facebook, Twitter and Google plus have done, Instagram will also be implementing an algorithm, … Continue reading
Posted in Uncategorized
3 Comments
Presidential Candidates Efforts to Create Awareness
I know what your all thinking, “not politics, this has no place in this class” Well hear me out first before you burn me at the stake. It seems all we are hearing about is the 2016 presidential election. From … Continue reading
Posted in Uncategorized
4 Comments
The Purpose or the Passion: The Why in Professional Services Marketing
Do people buy what you sell or do they buy why you sell it? When you consider purchasing a new computer what features do you seek? Reliability? Value for the money? Brand storytelling? What about when you seek out professional … Continue reading
Posted in Uncategorized
3 Comments
Towards a third space: Seeking to move beyond social media, are integrated marketeers villains or superheroes?
First with MySpace then later with Facebook and the social media storm that followed, I was drawn to this new place, a cross section of synchronous and asynchronous communication. A unique place for social, cultural, and digital interactions that merged … Continue reading
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2 Comments
Beware of Clichés Creeping Into Your Content
Many of us are exposed to clichés used in business conversation on a daily basis. Some of my favorites can be found in the Forbes article, “89 business clichés that will get any MBA promoted and make them totally useless” … Continue reading
But how many marketing vehicles should I choose?
I certainly agree with Kitchen and Burgmann’s assertion that integrated marketing communication assists companies in coordinating consistent messages across various channels of communication (2010). In addition, the authors write that the idea of integration is viewed by most marketing practitioners … Continue reading
Posted in Uncategorized
Tagged Integrated Marketing Communication, Marketing Channels, Social Media
4 Comments