Tag Archives: Integrated Marketing Communication

From Pin… To Purchase

Full disclosure: I wasn’t looking forward to writing this blog, actually I dreaded it. But once I got over it and put on my “big girl panties” I decided to just  follow the example of the bloggers that I enjoy … Continue reading

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IMC Breakdown – you’re all wrong.

If you’re a fan of Integrated Marketing Communications or if you do it for a living,  you’re probably as sick as I am of knowing that ALL marketing models have gone to hell since “the advent of social media” – … Continue reading

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Dart Your Attention

By Ramona Contreras Chiapa I sat reading on the couch earlier this week with the television on providing soothing ambient noise, when a commercial sparked my interest and immediately drew my eyes off the pages I was reading and directly … Continue reading

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Super Bowl 2013 Ads Rock Social Media Integration

My favorite Super Bowl commercial this year was for Oreo.  They successfully provided a commercial that was entertaining, and called viewers to action.  Plus their campaign is consistent across Facebook and Twitter.  They got people talking about Oreo online, with … Continue reading

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Don’t Get Left in the Dust by Gen Flux

They are fearless, they are tech savvy, they are not stuck in the past, and they are changing global communication. They are Generation Flux! Continue reading

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League Seeks Everyone for LTR (or, The Greatest Funeral I’ve Ever Seen)

Well, the schedule announcement is out, so the countdown can begin. On Friday, July 27, the Pittsburgh Steelers will report to preseason training camp at St. Vincent’s College for the 47th consecutive summer, meaning the annual fan pilgrimage to camp … Continue reading

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But how many marketing vehicles should I choose?

I certainly agree with Kitchen and Burgmann’s assertion that integrated marketing communication assists companies in coordinating consistent messages across various channels of communication (2010).  In addition, the authors write that the idea of integration is viewed by most marketing practitioners … Continue reading

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