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- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Author Archives: Edna
A “Total Market” Approach is a Total Miss without Diverse Talent
I love a genuine, feel-good campaign, especially when the brand’s expression makes me feel connected, represented and understood. It’s not easy to achieve but when you see it executed well, you know right away the campaign’s a home run if … Continue reading
Posted in Uncategorized
Tagged diverse consumers, diversity, marketing teams, multicultural marketing, Total Market
3 Comments
Multicultural Marketing Isn’t an Option, It’s a Business Imperative
I have to say, to this day Nike’s advertisement featuring Colin Kaepernick gives me goosebumps. It speaks to me. It inspires me. Not merely because of what Kaepernick represents and his journey, but the … Continue reading
Posted in Uncategorized
12 Comments