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Tag Archives: Total Market
A “Total Market” Approach is a Total Miss without Diverse Talent
I love a genuine, feel-good campaign, especially when the brand’s expression makes me feel connected, represented and understood. It’s not easy to achieve but when you see it executed well, you know right away the campaign’s a home run if … Continue reading
Posted in Uncategorized
Tagged diverse consumers, diversity, marketing teams, multicultural marketing, Total Market
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