Tag Archives: multicultural marketing

McDonald’s Influencer Marketing: Back with Cactus Jack?

A recent article in the New York Post has marketing minds curious. Is McDonald’s latest influencer partnership a bust or a disruptive experience driving sales? Undoubtedly a big win for Travis Scott, partnering with the international fast-food brand valued at … Continue reading

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A “Total Market” Approach is a Total Miss without Diverse Talent

I love a genuine, feel-good campaign, especially when the brand’s expression makes me feel connected, represented and understood. It’s not easy to achieve but when you see it executed well, you know right away the campaign’s a home run if … Continue reading

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The Growing Multicultural Market

Yuriy Boykiv, co-founder and CEO of Gravity Media writes, “Multicultural marketing is no longer an option, but a necessity”. With the consumer market continuing to grow in diversity, it becomes more and more compelling for brands to establish authentic connections … Continue reading

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