Author Archives: Jess Flores

Did you contribute to Cyber Monday’s $7.8 Billion Today?

How many of us have made a purchase on our phones in the last 24 hours? * raises both hands* And let’s be honest, Cyber Monday had nothing to do with it. Every day for me can feel like a … Continue reading

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Gen Z = $44 Billion Buying Power (let that sink in)

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If you asked me to list all the different characteristics of each of the various generations we often mention in our research, I would say to you I’ve lost track. In fact, I’ve lost track of all the X, Y’s, … Continue reading

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