Author Archives: Steve

Loyalty Programs. Are They ACTUALLY Effective?

The loyalty reward program is EVERYWHERE. From credit cards to restaurant chains, companies left and right have adopted the idea that providing customers with an incentive with every purchase is guaranteed to make a repeat customer. How true is that … Continue reading

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Is Technology Making Traditional Advertising Obsolete?

Think for fifteen seconds and try to remember the last commercial you’ve seen on a television set. Can you remember it? No? Why is that? The reality is, most consumers are connected to their mobile devices a good portion of … Continue reading

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