Author Archives: Cecilia

Click, click: #instabuy

You might have seen the “buy buttons” on social media platforms like Pinterest’s “buyable pins”; they have been around for a while but they haven’t really been adopted by consumers (Halzack, 2016). Reluctance from buying from a place other than … Continue reading

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Insecure and Sleep Deprived: A New Mom Shops at Night

Since the arrival of our baby girl three months ago, I often find myself sleepless in the middle of the night.  After feeding her at 2:30 a.m., it takes a moment for her to go back to sleep. When she … Continue reading

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