Tag Archives: Instagram

The Ethics of Influencer Disclosure: Who is Responsible?

The American Advertising Federation’s Principles and Practices for Advertising Ethics calls upon brands to communicate transparently with consumers. This practice of honest, fair and balanced advertising offered fewer stakes when brand communications were churned out by the brands themselves. The … Continue reading

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IG Story Ads: Are They Even Useful?

It’s about 7 pm PST on the first day of my last semester in the MCM program and I am just winding down for the evening after a long day at work, something to eat, and going through my course … Continue reading

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You Must Have a Social Media Presence! But Like What?

              At first, social media, like Facebook, was designed to post personal thoughts and keep personal connections. However, where there are people, there are markets. Exposing private life to the public draws attentions, not … Continue reading

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Click, click: #instabuy

You might have seen the “buy buttons” on social media platforms like Pinterest’s “buyable pins”; they have been around for a while but they haven’t really been adopted by consumers (Halzack, 2016). Reluctance from buying from a place other than … Continue reading

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How Brands Can Take Advantage of Instagram Direct

Instagram Direct has been available for brands for quite some time now and bloggers and brands everywhere are making sure to take advantage of the feature to increase engagement with followers and customers! However, not all brands are aware of the … Continue reading

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Facebook Fatigue

“Facebook fatigue” is a phrase coined to explain a recent wave of boredom that appears to be setting in for many of the site’s members.  If you find yourself needing a Facebook hiatus from time to time because you don’t value … Continue reading

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