Author Archives: huanlin

Recently, a McDonald’s advertisement launched in Taiwan, my home country, caught my attention. The purpose of the commercial was to market McDonald’s “chat cup” for McCafe, a cup that would allow one to warmly greet others with words and great … Continue reading →

There will be no turning backs under many important occasions— a job interview, a pitch, even a blind date. You want to show your best side and act more intelligent than other competitors. Here’s the good news. There are actually … Continue reading →

When reading the chapter Execution is the X factor from Brand Media Strategy, I come up with some interesting campaigns which impressed me with different consumer experience. The “Cultivating Thought” campaign of Chipotle has become one of my favorite marketing campaigns in … Continue reading →

Nowadays, social media marketing is a dominant strategy for many big brands. Many corporates try to engage with customers by using social media. The share ability, interactivity, and low cost are the benefits of using social media as the main marketing … Continue reading →

Hi, my name is Melinda and I am addicted to Facebook. Source :www.addiction-treatment.com I really am. I check my newsfeed as soon as I wake up, when I get to work, countless times during the day and sometimes if I … Continue reading →

Audrey Hepburn was a big fan favorite when she was young and when she died her style and movies were instantly referred to as classic. You can easily look at pictures of her so you know what a classy lady … Continue reading →