Author Archives: Jane Yi

In today’s digital age, the new media environment has the potential to cause more harm than good to many brands today, with overwhelming amount of news coverage and user-generated content that creates constant exposure to crises and further magnifies issues. And yet, … Continue reading →

I’m sure you all have noticed by now, but not only did the latest Snapchat update fix a few bugs and make the application run faster, there was also one major unannounced change: the font. Out with Helvetica and in … Continue reading →

It is always hard to start a conversation with a stranger, especially in an era that everyone looks at their mobile devices. Coca-Cola launched a campaign called “Coca-Cola Friendly Twist” in May, 2014 and it achieved great success. College freshmen … Continue reading →

Amyotrophic Lateral Sclerosis (ALS) is a disease which was rarely known by public before 2014. Patients diagnosed with this disease have relatively weaker muscle in early phase and gradually the symptoms develop to having difficulty in walking, swallowing, even breathing. The … Continue reading →

A recent story featured on NPR spotlighted a lucrative trend in advertising to young people through haul videos.   Teenagers are making these videos at home to share their thoughts on fashion and their latest purchases.  A quick Google search yielded … Continue reading →