Author Archives: Jessica Jordan

The Impact of Logo Popularity on Brand Success

Organizations are constantly seeking the most effective way to capture and sustain the attention of their target audiences. In the critically acclaimed book, Made to Stick: Why Some Ideas Survive and Others Die, Chip and Dan Heath dissect successful ideas … Continue reading

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Millennials: Redefining the Purchasing Habits of Parents

As if Millennials haven’t already kept marketers wheels spinning with their unique purchasing behavior and attitude, this youthful group is now reshaping the marketing strategies of a product category historically targeting past more traditional generations. Baby products. Millennials, defined as … Continue reading

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India’s Tanishq Ad: A Rare Jewel

Sometimes advertising seems pointless, doesn’t it? There are plenty of mediocre, unmemorable advertisements out there (‘non-sticky’, if you will).  There are some advertisements that arguably do more harm than good. But then sometimes, there are advertisements that break through the … Continue reading

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Pinterest Adds “Promoted Pins”

I’ll admit it. I’m a Pinaholic. For those of you unfamiliar with the term, I applaud you for your self-control and/or healthy distance from the website Pinterest. ‘Pinaholics’ are Pinterest fanatics: people who spend inordinate amounts of time on the … Continue reading

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