Author Archives: Jennifer

Have you ever browsed through your inbox and noticed an email from that one place you shop at grabs your attention with that one deal? You know, that sweet deal that entices you to open that message, click on the … Continue reading →

Hashtagging has been an integral component in social media communication and brand engagement over the years. They are used to convert a keyword or phrase into a link that readers click on to participate in a conversation. It’s a way … Continue reading →

Faced with dramatically plunging sales and a bleak future, this week the retailer J.C. Penney (”JCP”) fired CEO Ron Johnson just 17 months after he started with the company.  Notably, Johnson was the Apple executive who masterminded the retail experience … Continue reading →

Can an understanding of Buddhist philosophy help us become more effective marketing communicators?  I believe the answer is a most definite “yes.”  In order to fully explain why I believe this is the case, a basic understanding of Buddhism is … Continue reading →