Author Archives: juvenalq

Music festivals, including Lollapalooza, Sasquatch, Coachella, and EDC Las Vegas have attracted sponsors from ever sector, from transportation (Uber) and fashion (H&M) to soft drink (Coca-Cola) and telecommunications (AT&T) (Rubinstein, 2015). According to market research, by the end of 2015 … Continue reading →

Earlier this year Massage Envy, the pioneer and largest national therapeutic message and skincare franchise, announced a rebranding strategy to appeal to Boomers and Millennials (Madov, 2016). According to Debbie Gonzalez, Massage Envoy’s Chief Brand Officer, the franchisor hopes to … Continue reading →

Last November Facebook launched a new initiative that lets businesses see how many Facebook users are in the vicinity of retail stores. Now, Facebook also lets businesses know the percentage of those passerby that may have seen the brand’s ad on … Continue reading →

Being a college student, especially at a school like USC known for its “party life” during the weekends, many times you may find yourself at the verge of making the decision between going out with your friends and having to … Continue reading →

For a sport fanatic like me, September is a great month: rival college football teams battle for a spot in the newly added playoffs, MLB teams battle for the last wild-card spots available but, most of all, the NFL season starts. Though, … Continue reading →

  “Hi, join me for Oprah & Deepak’s 21-Day Meditation Challenge.” That was the subject line of an email that recently caught my eye. My friend had invited me to join a three-week meditation journey led by Oprah Winfrey and … Continue reading →

Microsoft launched a massive marketing campaign in October around Windows 8, Surface, and the Windows Phone. Since then consumers seem to be saturated with Microsoft advertisement with television, print, transit, billboards, online, and event sponsorships (O’Reilly, 2012). According to Forbes, … Continue reading →

In front of me are three open bags of Lay’s potato chips. I have a very important decision ahead of me: which of these three flavors, Cheesy Garlic Bread, Chicken & Waffles or Sriracha, should I vote to be the … Continue reading →