Author Archives: Kimberly

Marketing is a lot like dating…

Have you ever been set up on a blind date? Perhaps your mother’s new tennis partner has a son/daughter who she feels would be “just perfect for you”? This is essentially a sales environment… and the same apprehension, intrigue, desire … Continue reading

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Its NEAT to be ELITE: An insight into Yelp’s Clever Micro-Society and B2C Marketing

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Since 2013, I have been a member of one of the most exclusive squads on the internet: The Yelp Elites. Seriously though. I am Yelp Elite… and this year I even leveled up within even the elite squad: I am … Continue reading

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