Author Archives: Steven

The idea had been thoroughly vetted and researched. Two years of consumer analysis led Lululemon to an idea of how to engage the Buffalo, New York community with their brand (Christmann, 2014). Upon opening their Walden Galleria store, they unveiled … Continue reading →

The story about the new dating app “Tinder” being used by Olympic athletes caught my interest. It is supposed to put out your picture for others to say yes or no to hanging out with you. The people are within a … Continue reading →

I really like the Geico lizard being apprehensive about insuring the brown m&m.  The humpday camel spot with Ms. Brown is even funnier.  Great win-win in this positive mash-up: http://adage.com/article/news/m-m-s-geico-s-characters-star-tv-ad/291971/ Obviously humor and multiple spokes-creatures help Geico be successful.  

Digital Marketing Guide: How to Make Your Branded Video Go Truly Viral In conversations about marketing strategies using online media, the words “go viral” often come up. For me, they bring to mind campaigns that are memorable and fun to … Continue reading →

As residents of a highly commercial world, we are inundated with thousands of advertisements daily. From screaming billboards alongside the freeways on the way to work, to the Lacoste logo on a colleague’s shirt or bag, repetitive radio spots on … Continue reading →