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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Author Archives: Allyson
The Most Powerful (and forgotten) Demographic: Gen X Women (with children)
According to the 3% movement, women influence 80% of consumer spending and share 60% of the social media experiences online… but only 3% are representing the advertising industry in creative roles. Even as some advertisers have become aware of this … Continue reading
Posted in Uncategorized
Tagged #women, 3% movement, advertising to women, Centennial, gen x, LGBTQ, Marketing to Women, Millennials, Moms, Patriarchy, trendsetters
3 Comments
Marketing that doesn’t feel like marketing.
Activate your Authenticity. We’ve all been bombarded with annoying advertisements and therefore we ourselves know what we will not tolerate when it comes to buying into someone else’s hype on the internet. Yet when it comes to doing our own … Continue reading
Posted in Uncategorized
4 Comments