Tag Archives: Marketing to Women

Where are the women in advertising?

  The field of advertising is still dominated by men. Anyone who has watched Mad Men knows the beginnings of the culture well. Has much changed? The books we read for class have been authored by men, and the video … Continue reading

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Should Brand Share Control of the Message with the Public?

Dove’s conceptual ad campaign of ‘Real Beauty’ since 2004 has been one of the most talked-about cases over the decades. Some celebrate it as an inspiring template for creating buzz and building an emotional connection with consumers, while some criticize … Continue reading

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Advertisements are Breaking Stereotypes of Women, But What about Men?

Audi’s “Daughter” has certainly been one of the most talked commercials in this year’s Super Bowl, with 12 million views on YouTube and ranked the third on Ad Meter (Ad Meter, 2017). Narrated by the voice of a father, this … Continue reading

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My So Called “Tech” Life: Does Technology = Happiness for Women?

by Anastasia Lemle-Goodwin As an…ahem…middle-aged woman who was born as an, on-the-cusp, Gen-X / Gen-Y’er, I was brought up in the time before the INTERNET. Yes…..there was life before the World Wide Web and all these fancy gadgets like the … Continue reading

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Sex, sweat, and beer

That seems to be the stuff that sells, well, stuff. Or, at least those seem to be the most successful and I must admit, entertaining, ads out there. However, these products seem to be targeted primarily towards men. So, what … Continue reading

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L’Oréal targets women through an unusual place: On Xbox Live

Some say it’s pointless; traditional girl gamers do not care about dressing up, let alone beauty regimes and make up. Others say it’s a smart way to tap into an untouched and potentially huge market. I say it’s just…surreal. At … Continue reading

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