Author Archives: Lorena

Damn Ad Agencies! Back at it Again…

Damn Ad Agencies! Back at it Again… In case you missed it, but let’s be honest, you didn’t. “Damn Daniel” was all over your social feeds because the video went viral.   https://youtu.be/a16Kgh7j8zk What started out as a 30 second … Continue reading

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Missed Connections

No, this isn’t some Craigslist ad where I saw some guy at Whole Foods with ripped abs and man bun who stole my heart and I am now seeking to find. Although if you were that guy I saw at … Continue reading

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The Copycat…

In February this year, to introduce a new line of shampoo a Swedish pharmacy installed digital billboards in the subway. These billboards were very different from most, as it was equipped with ultrasonic sensors that detect oncoming trains. As a … Continue reading

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Never Stop Exploring

Not that traditional advertising is not important or does not exist anymore, what advertisers and marketers need to do is far more complex and complicated than what it was before in order to really cut through the marketing clutter that … Continue reading

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SimCity Social’s success in political economy

For the past few weeks, I have been following the integrated communication strategy through a Facebook video game called the SimCity Social. The game is the extension of it’s famous original game the SimCity where the player works as the … Continue reading

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Kellogg’s Tour of US Olympic Champions

Wining an Olympic gold medal is no doubt one of the greatest achievements in a person’s life. Earlier this summer, the US women gymnastic team had won their gold medal in the 2012 Olympic Games in London. Starting in early … Continue reading

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