Author Archives: Carissa

Amazon Enters Influencer Marketing with the Celebrity Store

Have you ever purchased something based upon the fact that your favorite celebrity enduring it? Better yet, have you purchased a product produced and sold under a celebrity brand? Amazon is banking that you have, with the launch of their … Continue reading

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Does social influencing mean the end to advertising agencies as we know them?

It has become common knowledge that in order for a brand to create an integrated marketing plan they need to incorporate (or at the least explore) the use of social media and the specific use of influencers to drive consumers … Continue reading

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