Tag Archives: Ethics

Do you sponsor a freedom fighter or terrorist?

AT&T, Coca-Cola, Corona, JetBlue, the New York Yankees and Univision are among the corporate sponsors that have pulled their support from the 2017 National Puerto Rican Day Parade.  The parade, one of the largest Hispanic cultural events that takes place in … Continue reading

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Advertising Teen Suicide for Publicity

Disclaimer: Triggering content below regarding suicide. I’d read about it on CNN and again on People Magazine. At first, I had no interest in the new show about a young teenager who commits suicide and leaves behind 13-tapes to explain … Continue reading

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The Hard Choice: Ethical Marketing Can Cause a PR Nightmare

In the last week of November 2016, breakfast food company Kellogg Co. decided to pull its ads from Breitbart.com after receiving complaints from customers about seeing Kellogg’s ads there (Hensch, 2016). Kellogg Co. spokeswoman Kris Charles said, “We regularly work … Continue reading

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Subliminal Sophistication and Sexiness

As I set sights on the cigarettes placed strategically next to the cash register, I stole a glance sideways. Guilt created anxiety but aspirations to an artistic identity provided resolve. The overt tobacco advertising still allowed on billboards at the … Continue reading

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Arcade Fire: Yet another casualty of faulty guerrilla marketing

Ah, the elusive success of the guerrilla marketing campaign… That tricky little green fairy chased by nouveau-marketing firms and cutting edge ad agencies. As Jay Conrad Levison, coiner of the actual phrase defines it, the art of “achieving conventional goals, … Continue reading

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SALE for YOU! NO SALE for YOU! Confused?

More than a year ago, Johanna Blakley explained in a TED speech (watch it here) that the knowledge marketers and advertisers could gain from online networks would render traditional demographic data not only useless but offensive—glorified stereotyping. Demographics, she argues, … Continue reading

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