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- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Author Archives: Rita
Is live-streaming a potential platform for brands’ advertising?
Nowadays, more and more people start watching live-streaming platforms. With the advantage of real-time, quick, and interactive, live-streaming has been well welcome by Gen Z in China. Several days ago in the shopping festival 11.11, China’s most famous liver-streamer, Jiaqi … Continue reading
Posted in Uncategorized
1 Comment
Will online advertising placement damage brand images?
“Lying in bed, opening YouTube, browsing my subscribers’ videos, I found more than half of a subscriber’s videos contain advertising placement. It merely triggered my boredom of this brand and also this YouTuber.” That was an answer from my focus … Continue reading
Posted in Uncategorized
14 Comments
What did Forever 21 do to kick it out of the Chinese market?
Officially entering the Chinese market in 2011, Forever 21 was once viewed as a fashionable while cheap brand for Chinese consumers. I grew up in a small developing city in China. Before I went to Beijing to study, I’ve never … Continue reading
Posted in Uncategorized
6 Comments