Author Archives: Robert

For companies operating, multiple measurements for success exist. The most preferred bottom line measurement is whether the company made a profit thru the last quarter. One company that has consistently proven that it will create a profit is McDonald’s Corporation … Continue reading →

In years past, television advertising was an essential part of the media mix for any brand seeking build awareness and increase market share. As a marketer with a specialty in online strategies, I have been instrumental in shifting a large … Continue reading →

  Five-star Yelp reviews are like hitting modern day gold for many business owners – but what happens when negative reviews threaten the very existence of a good restaurant?  Botto Italian Bistro was faced with just such a dilemma. And … Continue reading →

Google’s Nexus 7 sold out before a single commercial was aired – how did they do it, and what does that mean for their brand? Continue reading →

by Aaron Schmidt A recent trend in broadband cable, called Over the Top (OTT) viewing allows users to access and stream high quality video to their TVs without going through a multichannel video program distributors, or MVPDs such as Time … Continue reading →