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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Author Archives: schmulev
Coolhunting on Kickstarter
What is coolhunting? For those of you who are not familiar, coolhunting refers to a breed of marketing, where ‘coolhunters’ make observations and predictions on changes of new or existing cultural trends. The hunt is about finding the source of … Continue reading
Posted in Uncategorized
4 Comments
Using Super Bowl Hype Without Spending Millions
The Verizon banner above, that covered a large portion of Four Embarcadero Center, was taken down on city orders prior to this year’s Super Bowl (Johnson, 2016). According to San Francisco’s planning code, the … Continue reading
Posted in Uncategorized
4 Comments
Reflections on “Helpful Honda Guy” Campaign
I couldn’t recall when and where I saw the first series of the “Helpful Honda Guy” commercial, but it immediately left a positive impression in my mind. “Integration” is the first word that comes up to me when thinking of … Continue reading
Posted in Uncategorized
8 Comments
The “Name Names” Phenomenon in Recent Commercials
I watch a lot of TV series online. Correspondingly, I have to watch the commercials from the broadcasters’ sponsors before the episode starts. Then recently, I observed an interesting phenomenon that companies begin to call their rivals’ names directly in … Continue reading
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3 Comments
The Masters of Communications Program at the Annenberg School for Journalism and Communications at the University of Southern California focuses on teaching its students how organizations and people communicate. Language is the basis of communications and language is consistently evolving. … Continue reading
TV commercials, digital billboards, static billboards, radio advertisements, print ads. Every day we are bombarded with advertisements trying to get us to buy it, try it, get it, or use it. Whatever it is! The first advertisement was most likely … Continue reading