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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
Recent Comments
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- Olympus Vapor on Gladiator Sales 101
- Candace on 2020, Was it Really So Bad?
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Author Archives: Leyla
Communication in Art World. What is in here for business people?
It has almost been three months as I have started my new job in Contemporary Art Organization as Marketing and PR Director. Before this I have worked in different companies but they all were B2C and never related to such … Continue reading
Posted in Uncategorized
2 Comments
Lead the progress or remain with local rules? What should marketing people do?
Taking the advantage of being international student with the experience in external relations function in the countries with very strict religious and local traditions I have decided to write about the issue which was intriguing me since the beginning of … Continue reading
Posted in Uncategorized
5 Comments
Big Brother Hits the Mall
Big Brother Hits the Mall I travel a lot and I depend heavily on the GPS on my phone for directions and apps such as Yelp. Whether I’m walking through a city, driving from the airport to my next meeting … Continue reading
Posted in Uncategorized
2 Comments
Is It A Memory or Just Eau De Brand?
Luxury hotels and resorts present an opportunity for one to indulge in some of the highest quality sensory experiences from impeccable design, to amazing food and personalized services where you feel like royalty. Most recently top dollar resorts and hotels … Continue reading
Posted in Uncategorized
Tagged brand scent, memory branding, neuromarketing, scent marketing
2 Comments
You Are Now Entering The Brand Twilight Zone.
Imagine you are in a city that is known for its rich history and culture, yet as you walk down the street all you see are the same five or six logos and company names. These companies represent some of … Continue reading
Posted in Uncategorized
Tagged Brand, brand exclusion, corporate sponsors, Olympics, Social Media
3 Comments