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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Tag Archives: Brand
Hey, Alexa: Is it time for Voice Marketing?
It was not long ago many of us sport fanatics (or snacks fanatics, let’s be real) got together in the name of Super Bowl LII. As 103.4 millions of people gathered to watch the classic underdog story play out, defeating … Continue reading
Posted in Uncategorized
Tagged Advertising, amazon, Brand, Commercials, google, Integrated Marketing, Marketing, Social Media, strategy, Super Bowl, Technology, voice marketing
4 Comments
From Natural Disaster Recovery to Supporting Local Small Business: 2018 Super Bowl Ads are here!
Image retrieved https://okdiario.com/img/2018/01/22/super-bowl-interior.jpg Calling all football fans and marketing creatives alike. As preparations are underway for the big game this Sunday between the New England Patriots and the Philadelphia Eagles, Super Bowl fans everywhere will have plenty to look forward … Continue reading
Leave ’em Laughing
Most of us have heard the phrase “Laughter is the best medicine,” and there’s some truth behind the saying … even if a good orthopedic surgeon does come in handy every so often. But humor can also be used to … Continue reading
Posted in Uncategorized
Tagged Brand, chamber of commerce, Chattanooga, humor, Integrated Marketing, Internet, Marketing, perfect, Social Media, video
9 Comments
Do you sponsor a freedom fighter or terrorist?
AT&T, Coca-Cola, Corona, JetBlue, the New York Yankees and Univision are among the corporate sponsors that have pulled their support from the 2017 National Puerto Rican Day Parade. The parade, one of the largest Hispanic cultural events that takes place in … Continue reading
Should Brand Share Control of the Message with the Public?
Dove’s conceptual ad campaign of ‘Real Beauty’ since 2004 has been one of the most talked-about cases over the decades. Some celebrate it as an inspiring template for creating buzz and building an emotional connection with consumers, while some criticize … Continue reading
Posted in Uncategorized
Tagged Advertising, Brand, brand association, dove, IMC, Marketing to Women, Real Beauty, strategy
2 Comments
Advertisements are Breaking Stereotypes of Women, But What about Men?
Audi’s “Daughter” has certainly been one of the most talked commercials in this year’s Super Bowl, with 12 million views on YouTube and ranked the third on Ad Meter (Ad Meter, 2017). Narrated by the voice of a father, this … Continue reading
Posted in Uncategorized
Tagged advertisements, Brand, gender equality, Marketing, Marketing to Women
5 Comments
Just Another Basic
Brands try to pass brand content as advertising and vice versa; in the process, they are often left with bland context. There is a fine line between branded content and advertising. When brands try to pitch branded content as advertising … Continue reading
Posted in Uncategorized
Tagged Advertising, Brand, Branding, IMC, Social Media, social media marketing
3 Comments
Craft beer: Is this market “saturated”?
It’s Fall, so naturally, I think about football…and beer. I load myself up in my Uggs and flannel shirt and head on down to my local grocery store to stock up before the big tailgate party. But wait! Where did … Continue reading
Posted in Uncategorized
Tagged Brand, brand equity, Branding, brands, Fads, Integrated Marketing, market saturation, market share, marketing trends, new concept, Product Life Cycle, strategy
6 Comments
How Belgium conquered the world.
From the age of seven, I spent about ten years in Belgium, culminating in grad school in Leuven—home of Stella Artois—and a stint working in Brussels, the capital city. Belgium is a small country about the size of Maryland, with … Continue reading
Posted in Uncategorized
Tagged Annenberg, Beer, belgium, beverage, Brand, Branding, communication, country of origin effect, high-touch, hipster, Marketing, stella, trappist, USC
10 Comments
Yummy for Yum: A no-go logo
Some of you fast-food aficionados may recognize the name Yum Brands. Others of us may better recognize their product lines. Yum Brands, the parent company of KFC, Pizza Hut, and Taco Bell recently launched a new Vietnamese inspired restaurant known … Continue reading
Posted in Uncategorized
Tagged Advertising, Brand, Branding, cultural awareness, Integrated Marketing, logo, Logo Design, strategy
4 Comments