Tag Archives: Brand

Leave ’em Laughing

Most of us have heard the phrase “Laughter is the best medicine,” and there’s some truth behind the saying … even if a good orthopedic surgeon does come in handy every so often. But humor can also be used to … Continue reading

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Do you sponsor a freedom fighter or terrorist?

AT&T, Coca-Cola, Corona, JetBlue, the New York Yankees and Univision are among the corporate sponsors that have pulled their support from the 2017 National Puerto Rican Day Parade.  The parade, one of the largest Hispanic cultural events that takes place in … Continue reading

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Should Brand Share Control of the Message with the Public?

Dove’s conceptual ad campaign of ‘Real Beauty’ since 2004 has been one of the most talked-about cases over the decades. Some celebrate it as an inspiring template for creating buzz and building an emotional connection with consumers, while some criticize … Continue reading

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Advertisements are Breaking Stereotypes of Women, But What about Men?

Audi’s “Daughter” has certainly been one of the most talked commercials in this year’s Super Bowl, with 12 million views on YouTube and ranked the third on Ad Meter (Ad Meter, 2017). Narrated by the voice of a father, this … Continue reading

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Just Another Basic

Brands try to pass brand content as advertising and vice versa; in the process, they are often left with bland context.  There is a fine line between branded content and advertising.  When brands try to pitch branded content as advertising … Continue reading

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Craft beer: Is this market “saturated”?

It’s Fall, so naturally, I think about football…and beer. I load myself up in my Uggs and flannel shirt and head on down to my local grocery store to stock up before the big tailgate party. But wait! Where did … Continue reading

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How Belgium conquered the world.

From the age of seven, I spent about ten years in Belgium, culminating in grad school in Leuven—home of Stella Artois—and a stint working in Brussels, the capital city. Belgium is a small country about the size of Maryland, with … Continue reading

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Without split ends, I too can overcome adversity

Pantene Philippines has recently launched the “Whip It” campaign, elaborating on the parent companies long running “Shine Strong” campaign. Since I’ve been in grad school I haven’t had much time to spend on social media. Recently during my break I … Continue reading

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WILL YOU MAKE A BABY WITH ME?

(AKBaby, 2011) It all started in the fall of 2011, when the Japanese pop music sensation AKB48, Guinness World Record holder (Guinness World Records, 2010) for the world’s largest 64 member pop band, started a new marketing communication blitz launching the … Continue reading

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