Author Archives: Leyla

Communication in Art World. What is in here for business people?

It has almost been three months as I have started my new job in Contemporary Art Organization as Marketing and PR Director. Before this I have worked in different companies but they all were B2C and never related to such … Continue reading

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Lead the progress or remain with local rules? What should marketing people do?

Taking the advantage of being international student with the experience in external relations function in the countries with very strict religious and local traditions I have decided to write about the issue which was intriguing me since the beginning of … Continue reading

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Big Brother Hits the Mall

Big Brother Hits the Mall I travel a lot and I depend heavily on the GPS on my phone for directions and apps such as Yelp.  Whether I’m walking through a city, driving from the airport to my next meeting … Continue reading

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Is It A Memory or Just Eau De Brand?

Luxury hotels and resorts present an opportunity for one to indulge in some of the highest quality sensory experiences from impeccable design, to amazing food and personalized services where you feel like royalty. Most recently top dollar resorts and hotels … Continue reading

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You Are Now Entering The Brand Twilight Zone.

Imagine you are in a city that is known for its rich history and culture, yet as you walk down the street all you see are the same five or six logos and company names. These companies represent some of … Continue reading

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