Author Archives: Sergio

Professional athletes have always been seen as those incredible individuals that do what not many other people can do. Yes, maybe you played football in high school or soccer in college, but when it comes to being a professional athlete, … Continue reading →

Hey, that Modelo Cerveza looks so satisfying and refreshing on television! I think I will go out and buy one. This example is one of ethnic marketing working how it was meant to work. Modelo Cerveza’s is a beer that … Continue reading →