Author Archives: silejin

Show No Longer Solely for Fashion: New Type of Content Marketing

In November 2019, a Chinese snack brand Bai Cai Wei held a Snack Show. The Show floor no longer just belongs to fashion, and it is used as a new type of marketing, similar to the pop-up events. Bai Cai … Continue reading

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How To Go Abroad: More Chinese Brands Developing Oversea

I am helping a store called Shine Marketplace to do marketing recently. It is the first Chinese streetwear store in the U.S. How to effectively help brands to be recognized in the U.S. is the hardest question that we need … Continue reading

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