Author Archives: Simona Young

Every single day, you walk through a series of doors, not thinking much of it. Enter, exit, male, female – all descriptions that you are probably so used to, that you don’t put much thought into it. What if you … Continue reading →

Every day I sit with the harsh reality that my beautiful black son WILL be pulled over and racially profiled with no probable cause, and face the possibility of being brutally beaten, or killed unjustly, just because of the color … Continue reading →

Recently, Coca-Cola Israel launched an fully integrated marketing campaign with the help from Gefen Team, Q Digital and HP Indigo for its sub-brand, Diet Coke. The campaign centered around the idea of “millions of one of a kind bottles.” Similar … Continue reading →

What does a brand mean to you? Does it help you choose a product over another? Does it help you express something? Or does it help you remember a past memory? The recent rerelease of Coca-Cola’s Surge demonstrates a successful … Continue reading →

As communication professionals we all know what work goes into building a sticky brand and the value attached to it. Rarely, however, do we give ample credence to our own brands; this deserves especial attention in today’s digital market place. … Continue reading →

Introduction to SEO for Blogging Twenty years ago reaching the masses was arduous; as it turns out it still is today, which is why reading a current introduction to SEO for blogging regularly is an important practice for any communication … Continue reading →