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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
Recent Comments
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- medium.com on Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed
- Olympus Vapor on Gladiator Sales 101
- Candace on 2020, Was it Really So Bad?
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Author Archives: Yvonne
Conversations and Advertising
Recently, I’ve been chatting with both artist and corporate folks about how to engage with their audience or reach a new audience and the biggest topic to emerge out of those discussions is how do have a conversation with our … Continue reading
Posted in Uncategorized
3 Comments
Live Event Marketing: Is this the future of the advertising industry?
Just this week I was listening to an episode of NPR’s Pop Culture Happy Hour where they discussed the Grease Live production that just took place on FOX on Sunday, January 31st and was able to have over 12 million … Continue reading
Posted in Uncategorized
7 Comments
It’s that time of year again!
In case you haven’t been to your local Target or Walgreens recently…the holidays are here! With the holiday season, comes an overload of emotional marketing campaigns. This week I was treated to an ad from overseas thanks to some Facebook … Continue reading
Sex, sweat, and beer
That seems to be the stuff that sells, well, stuff. Or, at least those seem to be the most successful and I must admit, entertaining, ads out there. However, these products seem to be targeted primarily towards men. So, what … Continue reading
All About Election
It’s quite hard to ignore the election today, even if you are just reading a blog post. Earlier today everybody greeted to each other with one simple question “Did you vote?”, even if they were greeting to me, who couldn’t … Continue reading
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6 Comments
Naughty Prince Harry and Marketing Improvising
It’s quite rare to see advertising agencies improvising on certain unexpected events. Most marketing practices take a lot of time to prepare. However, if the event is a real eyeball catcher and the improvising is quick and elegant, positive results … Continue reading